Stop scaling campaigns on broken conversion signals.

Zoruko gives growth teams a code-level view of what Meta and TikTok actually receive, then turns the highest-impact fixes into pull requests engineering can review.

Audit campaign signals View pricing

Signal qualitybad purchases removed from learning

InstallPaywallPurchase

ROAS-safepurchase events are checked before budget moves

Source-awareclient, server, and backend signals are compared

Reviewableengineering receives scoped PRs, not vague tickets

Delivery mapmatched SDK and CAPI signals before campaigns learn

Client SDKApp Eventsevent_id

Server CAPIPurchase truthvalue + currency

AttributionClick identityfbp / fbc

Metaoptimization event

TikToklearning event

See the code paths behind campaign learning.

Dashboards show symptoms. Zoruko traces the install, paywall, purchase, renewal, refund, and server events that decide whether campaigns learn from reality.

Map which events reach Meta and TikTok.
Find missing value, currency, dedupe, and user identity fields.
Rank issues by paid-learning impact.

scan app/
trace billingClient
trace StoreKit.Transaction
match server event_id
plan 3 safe fixes

purchase.tsbilling.ktcapi.tsrefund.ts

Bring engineering a fix they can inspect.

Instead of asking for another tracking investigation, hand engineering the exact file path, event state, and pull request that repairs the signal.

Attach event evidence to every recommended fix.
Keep every change behind code review.
Track what improved after each PR ships.

StoreKit / Playsettled purchase

Server truthvalidated receipt

Ad platformsdeduped event

purchase.signal.ts

if (receipt.acknowledged) {
  send("Purchase", {
    value,
    event_id,
    source: "server"
  })
}

Protect learning quality across the funnel.

Growth teams need purchase tracking, recovery, and refunds to stay connected. Zoruko keeps those paths aligned so one broken state does not poison the model.

Recover interrupted checkout signals safely.
Separate refunds and cancellations from settled purchases.
Keep attribution and conversion truth joined across app and server.

Give every campaign better conversion truth.

Start with a repo scan and see which signal break is most likely to distort your next budget decision.

Run growth signal audit

Protect learning quality across the funnel.

Growth teams need purchase tracking, recovery, and refunds to stay connected. Zoruko keeps those paths aligned so one broken state does not poison the model.

Recover interrupted checkout signals safely.

Separate refunds and cancellations from settled purchases.

Keep attribution and conversion truth joined across app and server.