Deep technical guides for the places paid learning actually breaks: Pixel + CAPI deduplication, click identity, anonymous IDs, checkout webhooks, paywalls, subscription platforms, and mobile SDK events.
A technical debugging guide for Meta purchases missing from Events Manager across web checkout, mobile SDK events, CAPI webhooks, subscription platforms, and app store revenue flows.
Read guidearrow_forwardA technical guide to event_id deduplication when the same Purchase is emitted by browser Pixel, mobile SDK, Stripe or app store webhooks, and Meta Conversions API.
Read guidearrow_forwardA technical guide to Meta web attribution identity: how _fbp, _fbc, fbclid, event_source_url, IP, user agent, and CAPI user_data interact when Pixel and server events both fire.
Read guidearrow_forwardHow to design a first party anonymous ID that can be sent to Meta CAPI as external_id before login, then merged safely with user IDs, email hashes, and purchase events.
Read guidearrow_forwardA technical pattern for sending verified Stripe purchases to Meta Conversions API with stable event_id, checkout metadata, value, currency, _fbp, _fbc, and external_id.
Read guidearrow_forwardHow to map web and mobile monetization funnels to standard events without collapsing paywall exposure, checkout intent, trial starts, subscriptions, and verified purchases into one noisy conversion.
Read guidearrow_forwardHow to forward RevenueCat purchases, renewals, trials, and subscription state into Meta CAPI with verified value, subscriber identity, click context, and transaction-scoped event_id.
Read guidearrow_forwardHow to forward Adapty purchase and subscription events to Meta CAPI with profile level attribution state, verified value, currency, external_id, and deduplicated event_id.
Read guidearrow_forwardHow browser Pixel, mobile SDK events, backend webhooks, and Meta Conversions API should cooperate without losing identity, double counting purchases, or optimizing on unverified revenue.
Read guidearrow_forwardiOS privacy changed how app ad tracking works. Here's what App Tracking Transparency, SKAdNetwork, and Aggregated Event Measurement actually are, how they interact, and what they mean for tracking purchases.
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